If you have an important message or article to tweet that you require maximum exposure or Click thru rate for, one of the most important factors that should be considered is the day and time in which your tweet is sent.

If you have a large following timing can mean the difference between a .5% or a 2% (or more) Click Thru Rate (CTR), which for a following of 5,000 twitters is a low of 25 clicks up to 100+ clicks. In internet marketing terms a 2% CTR could mean between 1 and 3 sales.

So what factors should you consider when deciding the best time to tweet?

Country of target audience

In the majority of cases the US should or will be your target audience; however in some scenarios such as  a country focused niche (i.e. Australian Muscle Cars) you will focus that a different country (therefore a different tweet time) .

The point here is to determining the country in which the majority of your followers reside.

What time are most tweeters sending & reading tweets?

Personal experience backed up by studies has shown more internet users are online for personal reasons (tweeting, checking internet banking, personal emails, etc) between the following time periods:

So now that you know the country of your target audience and the time in which most users are online for personal reason you can determine the best time to tweet for maximum exposure and CTR

This is all good information but what if you live in a different country such as myself and my target market is the US. But the sweet time to tweet to my niche is 1:30am my time?

In this scenario there is a free service called TweetLater http://www.TweetLater.com that allows you to pre-create and load up a tweet or series of tweets to be sent at the time you specify. This service is does more than just allow you to schedule your tweets and is well worth a look.

Testing for greater success

If something can be tested then it can be improved!! So even though you assume you have selected the best time to tweet, don’t think that tweet timing cannot be improved.

I recommend that each time you send a tweet with URL you shrink it with a service such as bit.ly (for analytics/visitor tracking) this will allow you to collect stats of click thru rates over time which you can use to further improve your twitter read and click thru rates.

Each time I shrink a URL for use on twitter I take note in a spreadsheet of the following information

Original URL | Shrunk URL |Time sent | My Current # of followers | CTR

Approximately 1-2 days after tweeting a URL I check the bit.ly info for my link to find out the number of clicks it had. Now it’s just a matter of calculating the tweets click thru rate by dividing your number of twitter followers at the time by the total number of clicks the URL had. Note this down in your spreadsheet, after you have been tweeting for a while you will know the sweet time for your target niche.

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