This article is the first in the series providing tips on how to successfully make money in Affiliate Marketing with Google Adwords, this week I give you some under the radar ways optimize your Adwords Ad Copy that will lower your CPC, and ultimately make your campaigns more profitable.

#1 Include keywords in ad copy as often as possible

This goes without saying, yet I see it so often, ad copy that either uses the keyword once or twice or even worse does not use the keyword at all.

My low-down here is: Try to include the keyword you are bidding on as many times in your ad copy as possible, without making your ad sound un-natural.

#2 Include keywords in the Display URL after the domain

So let’s say you have a direct linking campaign promoting Truth About Abs and the keyword for an ad group is Flat Abs, the first part of your Display URL will be www.TruthAboutAbs.com/ but after your trailing / you can put whatever text you like as long as the total length of the display URL is no longer than 35 characters , so why not include your keyword, which in this case Flat-Abs could be used making the full display URL look like the following www.TruthAboutAbs.com/Flat-Abs

TIP:  If your keyword makes your display URL longer than 35 characters  try for a similar keyword, or something that will make the ad stand out, such as its price, i.e. /Only-$24.95

#3 Include Keyword/s in Ad Copy Title

This is also another over looked optimization technique, that will score you an additional point or two for your quality score. In addition to improving your quality score your ad will be the same as the Google search engine user’s query, therefore is more likely to click on, which in the long run will decrease your ad cost because of a higher Click Thru Rate (CTR)

#4 Optimize landing page for ad groups and vice versa.

The Quality score for your ad group is also tied into how well your keyword, ad copy relate to the destination page, so if you are doing a direct linking campaign, I highly recommend running the Adwords keyword tool over the destination URL to find out which keyword are found on this landing page, and optimize your keywords and ad copy appropriately.

If you are sending visitors to your own landing page, either optimize your ad groups for your landing page or optimize your landing pages for ad copy and keyword.

Remember to also use and optimize title, Meta keyword and Meta description tags

#5 Links to internal and external pages

Unless you want to pay top dollar for a click, you need to include links preferably at the bottom of your landing page, to the following pages and content:

• Internal (Same domain name) Articles or Blog with unique relevant content

• Internal Privacy Policy Page, go to for a free Privacy policy generator

• Internal Contact Us Page Include

• Internal About US page – just a short blurb about your company and/or the products you promote

• Internal Resources page – Containing inks to external on-topic sites and articles

#6 Rotate Ad copy and Test, Test then when finish testing test again!

My last and some would argue the most important tip is to always test your ad copy by, rotating two ads at a time. Test enough time to get a statistically accurate winner ditch the looser, and find a new ad to put in its place.

I also highly recommend stealing (or testing) your competitor’s ad copy, to ensure you have the best ad copy to fit the product you are marketing.

My 6 tips above are by no means complete there are other ad copy optimization strategies that can be implemented however in my opinion the ones above can have the most impact. I will leave the remaining for you to comment on. We have already started work on Part 2 in this series so stop by next week to get the next part of this series.

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